How To Make the Most Money from the Sale of Your Home – Pt 1

This post is the first in a 3 part series on “How To Make the Most Money from the Sale of Your Home.” We hope you find it valuable. Enjoy!

Selling a Home isn’t Rocket Science

Scenario: You’ve decided to move. You need more space, you need less space, you finally got that big promotion and need to move to another city, or some other life event has prompted a change in your living situation. We’ve seen them all.

First step? Sell your home and get moving. You list your home for sale, and nothing happens. Your home doesn’t sell. Somehow, the air of momentum has been let out of the balloon. 

“It’s the market.” Your “damn agent” did do their job. “The garage! That’s it! It was the cluttered garage!” “If I had had only painted the hallway” or worse, “if YOU had only painted the hallway!”. 

There are many reasons why a home doesn’t sell quickly and for the most money possible. A lot of little reasons, but generally, it’s the 800lb gorilla in the room.

At the Knoxville Home Team, we see this all the time, even in the current market where homes sell more quickly than usual. There is a trick to selling a home quickly while netting the seller the most money. To do that, you need a plan.

Before getting started preparing your home for sale, call the Knoxville Home Team. We’ll meet with you and help you create your plan for selling your home. Our home selling system will save you time and make you more money. So call us!

Understand Buyer Psychology

One of the tricks to making the most money from the sale of your home is understanding buyer psychology and creating an environment to use it to your advantage. But before we get into that, let’s cover some basics.

Clean it Up!

Before putting your home on the market, you want to put your best foot forward. Clean everything, including carpets and other floorings, freshen up the paint, improve your curb appeal. Don’t forget to freshen up the yards as well. If the buyer sees it, it should be sparkling clean. Also, make minor repairs where necessary but don’t go overboard. 

Remember: If the buyer is going to see it, clean it, and, if necessary, repair it.

Buyers equate a well-maintained home with a clean home. This perception puts their minds at ease during showings.

Create Visual Space

It’s essential to remove some non-essential items from your home before putting your home on the market. The fewer knick-knacks and personal items on display, the better.

You want to give the buyer the ability to see themselves in your home. 

Too many personal items make it hard for buyers to see themselves living in your home. The right buyer may be turned off to your home entirely if your design tastes differ from theirs, even though the house is otherwise perfect. It makes no sense, but it happens.

Remember: The buyers’ job is to find problems with every home they see. Generally, the house with the fewest problems is the one they buy.

Once you’ve got it clean and uncluttered, you’re ready to list your home for sale.

Create An Online Presence for Maximum Exposure

To make the most money from the sale of your home, you need to create an online presence. Virtually every multiple listing in the US is a direct feed to the internet. Buyers from all over the world can see your home is for sale. 

Again, it makes sense to put your best foot forward and take professional photos of your home. IT MATTERS!

The percentage of buyers seeing the home they will buy on the internet first is astronomical. Before an agent has time to pick up the phone and call a buyer about a new listing, the phone is ringing from their buyers, beating them to the punch.

Your MLS listing needs:

1. PHENOMENAL PHOTOS! Yes, I said PHENOMENAL!
2. A walk-through video.
3. Alluring marketing remarks.

The newest craze in real estate photography is drone photos. It had to happen. I’ve seen some great drone photos and awful drone photos. Be picky with all of the images representing your home. Do not skimp on photos. At the Knoxville Home Team, we’ll be able to refer you to professional photographers we’ve used in the past to create a beautiful picture set of your home.

This is the end of Part 1 in our 3 part series. We hope you like it so far.

If you’re looking to sell your Knoxville or West Knoxville home, please call us. We’ll meet with you and give you a plan specifically designed for your home and needs. Please click here for our contact page. We’ll reach out personally and promptly.
Thanks for visiting!